EeZee Web Blog

As people start to wind down for Christmas holidays in 2010 I am looking at what is going on in our business.  Surprisingly nothing has slowed down and does not look to be slowing down either.  Last week we launched our largest project with a long standing partner of ours and we have many more on the way.  So how do you make money while on holidays?

Simple, have an online presence, be it a website, blog, online store, Facebook to name a few.  We forget, people do not stop looking for products, solutions and all sorts of things everyday.  They may be off work but they are all looking and searching.  Over this Christmas in 2010 people will be renovating, doing up their kitchens, doing the gardening, painting and even searching for great holidays.

So it means that being found is the key.  Speaking to one of our clients last week, The Complete Kids Party they told us that sales were going very well.  They wanted a rest over Christmas!  But guess what, their online store does not close for Christmas.  Kids have birthdays every day so they will continue to make money while traditional stores close for the holidays and loose business.

If you want to be found and make money while everyone is on holidays then contact EeZee Web now.

Google loves local search results.

A couple of weeks ago I was looking for a Chinese restaurant to get some take-away. The first thing I did was to search for Chinese restaurants in the area. Believe it or not, I found only one with a local Google listing! I then tried to find their menu online but couldn't - they didn't have a Website!

More and more people are using specific location criteria to find things on Google. A large number of these searches are done on the go - approximately 32% of people with an iPhone or some sort of Smart Phone conduct local search (Google). To go back to my example, I searched for 'Chinese Restaurant Baulkham Hills'.  In the case of this search, Google Maps listed all the Chinese Restaurants in Baulkham Hills that had a Google Local Business Center Listing.

Having a Google Local Business Center Listing is a vital and valuable way to promote your business, services and products in your local target market.

6 steps to get started with your free Google Local Business Center Listing

1. Search for your company in Google like this - 'your-company your-location'. If the listing exists, you will see a map and your company's details.  This is also to check if anybody else has provided the listing. I often see 'Business listings provided by Yellow Pages®'.
2. Go to Local Business Center.
3. Watch the introductory video.
4. Add your listing with your logo, address, opening times, services, pictures and video. The more information you add, the better.
5. Verify your listing by phone.
6. Wait and search for your listing in Google, this can take between 20 minutes to a couple of hours.

A survey showed that 82% of local searchers followed their search up with a phone call, in-store visit or purchase (TMP-comScore)! Enough reason to get yourself a great Google Local Business Center Listing?