A couple of weeks ago I was looking for a Chinese restaurant to get some take-away. The first thing I did was to search for Chinese restaurants in the area. Believe it or not, I found only one with a local Google listing! I then tried to find their menu online but couldn't - they didn't have a Website!
More and more people are using specific location criteria to find things on Google. A large number of these searches are done on the go - approximately 32% of people with an iPhone or some sort of Smart Phone conduct local search (Google). To go back to my example, I searched for 'Chinese Restaurant Baulkham Hills'. In the case of this search, Google Maps listed all the Chinese Restaurants in Baulkham Hills that had a Google Local Business Center Listing.
Having a Google Local Business Center Listing is a vital and valuable way to promote your business, services and products in your local target market.
6 steps to get started with your free Google Local Business Center Listing
- Search for your company in Google like this - 'your-company your-location'. If the listing exists, you will see a map and your company's details. This is also to check if anybody else has provided the listing. I often see 'Business listings provided by Yellow Pages®'.
- Go to Local Business Center.
- Watch the introductory video.
- Add your listing with your logo, address, opening times, services, pictures and video. The more information you add, the better.
- Verify your listing by phone.
- Wait and search for your listing in Google, this can take between 20 minutes to a couple of hours.
Comments
Post has no comments.