3 Steps to Improve Your Website at No Cost
15-Apr-2010 One Page Does One Thing.
Why is this such an important idea? Because
you have 3-8 seconds to catch your Website visitor's attention!
Too many people have so much happening on their Website, that their visitors end up confused! Worse still, some Websites have 'diversions' competing for the visitors' attention. A good example of this is 'Follow me' links to Facebook and Twitter pages that sit in prominent positions on a Web page. If this is the first thing your Site visitors see, they are likely to ignore what the page is really about, follow those links and end up on Facebook or Twitter but never come back to your Site!
Is your Web page's 'one thing' clearly and easily leading your visitor to do what you want them to do on that page?
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